EDES - Business School
Was founded in May of 2015as an initiative for the Technical Particular Loja University. Its main principal focus is to stablish a connection with the country´s business sector and promote the social responsibility, the sustainability, innovation, and support entrepreneurship.
EDES has made a significant impact on thousands of entrepreneurs, organizations, and professional thought it innovates academy offerings, position itself over the last few years. The current objective it’s the visibility to the school’s purpose thought an awareness campaign, highlighting everything that makes EDES a unique space to unleash the potential of all its students and educational community.
Font Family: Roclette Pro. For this project, a condensed sans-serif font was added. Visually impactful, it conveys strength and solidity, yet it’s the subtle details that make it versatile and add movement.
DIMENTIONS - INTENSITY - EMOTIONS
Monochromatic gradients add deep and dimension to elements, evoking different emotions and emphasing elements based on color intensity.
That was born for the conception for the action’s key words (vision, direction, movement, deconstruction of EDES graphic Brand to its fundamental element: the circle, as a representation of unity and of the whole at the same time.
The quantity of concentric circles follows the Golden ratio with the pours, achieving balanced composition among all elements.
Th reticule originates from the human perspective, the eyes as a gateway to his own soul, history, attitude, and vision.
The purpose reticule organizes, text, graphic elements, and other components to reinforce visual communications. It adapts easily to various digital communications platforms.
Proposing a harmonious, balances and justified relationships. The focal point is the individual gaze, combined with a photographic style, transform histories of those who connected with their porpouse.
The focus visual attention, shapes derived from the compositions grid are proposed, maintaining proportions for a constant, visually appealing, and modern balance.
Characterized by high-contrast lighting, a focused main light, deep shadows, and close-up or portrait shots, with a focus on the eyes.
The goal is transmitting emotions and strength through the gaze, connecting emotionally and dramatically with the viewer.
Unlocking the potential of individuals through education and making a positive impact on their quality of life and that of their surroundings
It´s not about what you study
but how transforms you and
for what purpose.
Notoriety: Media tour
Brand distinction: Social Impact
Perception improvement: EDES community